Wrangler, synonymous with the name for working cowboy was started in the South as an overall company called
The 1st Wrangler campaign launched in 1947 and featured rodeo legends.
Riding is what Wrangler jeans were designed for, and the only thing that has changed since then are the things that we ride!
Check out the new Wrangler SS'10 campaign
I'm loving the vibe and image they are giving off...
who would of thought!!